Acceptance of Future Technologies Using Personal Data: A Focus Group with Young Internet Users

Authors:
Fabian Hermann;Doris Janssen;Daniel Schipke;Andreas Schuller
Affiliations:
Fraunhofer Institute of Industrial Engineering, Stuttgart, Germany D-707569;Fraunhofer Institute of Industrial Engineering, Stuttgart, Germany D-707569;Fraunhofer Institute of Industrial Engineering, Stuttgart, Germany D-707569;Fraunhofer Institute of Industrial Engineering, Stuttgart, Germany D-707569
Venue:
Proceedings of the 13th International Conference on Human-Computer Interaction. Part I: New Trends
Year:
2009

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Abstract

Future technologies in smart and social environments are expected to use personal data extensively. As young users of today's social web platforms already take risks of privacy loss, the question of acceptance of technology using personal data and influencing factors appears of to be of strong relevance. We present results from a focus group with ten young internet users which indicate different attitudes on privacy and different aspects of social influence on use decisions. Implications for technology acceptance theories are discussed.