Modelling the factors that influence mobile phone adoption
Proceedings of the 2007 annual research conference of the South African institute of computer scientists and information technologists on IT research in developing countries
A conceptual framework and propositions for the acceptance of mobile services
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International Journal of Mobile Communications
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Understanding influence of mobile internet services on life behavior of mobile users
HCI'07 Proceedings of the 12th international conference on Human-computer interaction: applications and services
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In this paper we study the nature of factors that facilitate Mobile Data Services use, as well as the characteristics of early adopters, to shed light into diffusion patterns and inform predictions for future growth. We advocate that the use of Mobile Data Services can be associated with oneýs level of satisfaction with his/her life. Based on the findings of a questionnaire-based survey (N=388), we have found that users satisfied with their personal life use information, mobile e-mail, and stock broking services more frequently than dissatisfied ones, while users satisfied with their professional life tend to use financial, information, and mobile e-mail services more heavily. Furthermore, we identify early adoptersý profiles in terms of their demographic characteristics (gender, age, education, and income) to inform the design of effective target marketing strategies.