Reducing buyer search costs: implications for electronic marketplaces
Management Science - Special issue: Frontier research on information systems and economics
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
When and How is the Internet Likely to Decrease Price Competition?
Marketing Science
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Marketing Science
On the Depth and Dynamics of Online Search Behavior
Management Science
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
Journal of Management Information Systems
Mobile marketing: the role of permission and acceptance
International Journal of Mobile Communications
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This conceptual paper revisits and reviews early milestone literature of influential authors, who discuss the impact of the Internet on major forces that shape a company's marketing strategy to assess whether their futurist predictions and conceptual claims turned out to be true or were later falsified by empirical research or market experience. In particular, the impact of the Internet on customers, design of products/services, pricing, marketing communications, intermediaries, publics, and social/cultural environment is explored. Throughout the paper, related under-researched and unsettled areas are discussed and future research avenues are suggested.