Mobile marketing: the role of permission and acceptance
International Journal of Mobile Communications
Enterprise mobility: concept and examples
International Journal of Mobile Communications
Secure Communication between Web Browsers and NFC Targets by the Example of an e-Ticketing System
EC-Web '08 Proceedings of the 9th international conference on E-Commerce and Web Technologies
A mobile spatial messaging service for a grassroots environmental network
Journal of Location Based Services
Realization of Call-Back Authentication (CBA) for secure web to cellular phone SMS communication
Computers & Mathematics with Applications
LoKey: leveraging the SMS network in decentralized, end-to-end trust establishment
PERVASIVE'06 Proceedings of the 4th international conference on Pervasive Computing
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As a convenient and low-cost mobile communication technology, Short Messaging Service (SMS) is experiencing very rapid growth. It is reported that 700 million mobile phone users worldwide sent 20 to 30 billion SMS messages every month in 2001. At the same time, SMS commerce applications have emerged to provide mobile users consumer-oriented services. The huge SMS messaging customer base serves as the potential SMS commerce customer base [1]. However, the bloom in messaging business does not automatically lead to the success of general SMS commerce applications. In this paper, we analyzed SMS developments in three different countries to derive three success indicators for SMS messaging and relate them to the success of SMS commerce. Based on the proposed SMS application framework, we postulate four additional hypothesized success factors that could uniquely contribute to the success of SMS commerce. Our findings provide practical implications for promoting SMS commerce applications successfully.