TRUSTe: an online privacy seal program
Communications of the ACM
Communications of the ACM
Communications of the ACM
Designing trust into online experiences
Communications of the ACM
The Economics of Electronic Commerce
The Economics of Electronic Commerce
Consumer trust in an Internet store
Information Technology and Management
Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
An Empirical Examination of the Concern for Information Privacy Instrument
Information Systems Research
Impact of Information Technology Management Practices on Customer Service
Journal of Management Information Systems
Privacy in electronic commerce and the economics of immediate gratification
EC '04 Proceedings of the 5th ACM conference on Electronic commerce
Privacy and Rationality in Individual Decision Making
IEEE Security and Privacy
A model of advertiser--portal contracts: Personalization strategies under privacy concerns
Information Technology and Management
Privacy-enhanced personalization
CHI '06 Extended Abstracts on Human Factors in Computing Systems
A distributed architecture to support infomobility services
AAA-IDEA '06 Proceedings of the 2nd international workshop on Advanced architectures and algorithms for internet delivery and applications
The gray lady gets a new dress: a field study of the times news reader
Proceedings of the 7th ACM/IEEE-CS joint conference on Digital libraries
Privacy-enhanced personalization
Communications of the ACM
An economic model of portal competition under privacy concerns
Proceedings of the ninth international conference on Electronic commerce
Conflict between privacy and personalisation in a pervasive service environment
ACST'07 Proceedings of the third conference on IASTED International Conference: Advances in Computer Science and Technology
Investigating Privacy Attitudes and Behavior in Relation to Personalization
Social Science Computer Review
Measuring self-disclosure online: Blurring and non-response to sensitive items in web-based surveys
Computers in Human Behavior
Modeling Privacy Insurance Contracts and Their Utilization in Risk Management for ICT Firms
ESORICS '08 Proceedings of the 13th European Symposium on Research in Computer Security: Computer Security
Journal of Management Information Systems
Trust modelling for online transactions: a phishing scenario
Proceedings of the 2006 International Conference on Privacy, Security and Trust: Bridge the Gap Between PST Technologies and Business Services
A business privacy model for virtual communities
International Journal of Web Based Communities
International Journal of Networking and Virtual Organisations
E-service quality competition through personalization under consumer privacy concerns
Electronic Commerce Research and Applications
Electronic Commerce Research
Exploring the feasibility of web form adaptation to users' cultural dimension scores
User Modeling and User-Adapted Interaction
An index-based privacy preserving service trigger in context-aware computing environments
Expert Systems with Applications: An International Journal
Privacy-enhanced web personalization
The adaptive web
It won't happen to me: Promoting secure behaviour among internet users
Computers in Human Behavior
An architecture for privacy-enabled user profile portability on the web of data
Proceedings of the 1st International Workshop on Information Heterogeneity and Fusion in Recommender Systems
A Galois lattice approach to a context-aware privacy negotiation service
Expert Systems with Applications: An International Journal
The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study
Information Systems Research
Privacy-friendly business models for location-based mobile
Journal of Theoretical and Applied Electronic Commerce Research
iShake: mobile phones as seismic sensors -- user study findings
Proceedings of the 10th International Conference on Mobile and Ubiquitous Multimedia
ICCSA'10 Proceedings of the 2010 international conference on Computational Science and Its Applications - Volume Part IV
PET'04 Proceedings of the 4th international conference on Privacy Enhancing Technologies
Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender
Journal of Management Information Systems
Toward multi-dimensional trust: exploring antecedents to trust in a complex domain
International Journal of Business Information Systems
Investment in privacy-preserving technologies under uncertainty
GameSec'11 Proceedings of the Second international conference on Decision and Game Theory for Security
Applying text-mining to personalization and customization research literature - Who, what and where?
Expert Systems with Applications: An International Journal
An acceptance model of recommender systems based on a large-scale internet survey
UMAP'11 Proceedings of the 19th international conference on Advances in User Modeling
Tax software acceptance: how do professional users differ from novices?
International Journal of Business Information Systems
Explaining the user experience of recommender systems
User Modeling and User-Adapted Interaction
An open framework for multi-source, cross-domain personalisation with semantic interest graphs
Proceedings of the sixth ACM conference on Recommender systems
Adding structured data in unstructured web chat conversation
Proceedings of the 25th annual ACM symposium on User interface software and technology
ACM Transactions on Interactive Intelligent Systems (TiiS) - Special issue on highlights of the decade in interactive intelligent systems
Ushering Buyers into Electronic Channels: An Empirical Analysis
Information Systems Research
International Journal of Technology and Human Interaction
A model of consumers' perceptions of the invasion of information privacy
Information and Management
Disclosure Intention of Location-Related Information in Location-Based Social Network Services
International Journal of Electronic Commerce
Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender
Journal of Management Information Systems
Helping users with information disclosure decisions: potential for adaptation
Proceedings of the 2013 international conference on Intelligent user interfaces
Unlocking the privacy paradox: do cognitive heuristics hold the key?
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Making Decisions about Privacy: Information Disclosure in Context-Aware Recommender Systems
ACM Transactions on Interactive Intelligent Systems (TiiS)
Brand Presence in Digital Space
Journal of Electronic Commerce in Organizations
Factors affecting privacy disclosure on social network sites: an integrated model
Electronic Commerce Research
Moderating effect of privacy self-efficacy on location-based mobile marketing
International Journal of Mobile Communications
Privacy intrusiveness and web audiences: Empirical evidence
Telecommunications Policy
Guide to measuring privacy concern: Review of survey and observational instruments
International Journal of Human-Computer Studies
Affective and cognitive design for mass personalization: status and prospect
Journal of Intelligent Manufacturing
Aligning principal and agent's incentives: A principal-agent perspective of social networking sites
Expert Systems with Applications: An International Journal
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Personalization refers to the tailoring of products and purchase experience to the tastes of individual consumers based upon their personal and preference information. Recent advances in information acquisition and processing technologies have allowed online vendors to offer varieties of web-based personalization that not only increases switching costs, but also serves as important means of acquiring valuable customer information. However, investments in online personalization may be severely undermined if consumers do not use these services due to privacy concerns. In the absence of any empirical evidence that seeks to understand this consumer dilemma, our research develops a parsimonious model to predict consumers' usage of online personalization as a result of the tradeoff between their value for personalization and concern for privacy. In addition to this tradeoff, we find that a consumer's intent to use personalization services is positively influenced by her trust in the vendor. Our findings suggest that: 1. online vendors can improve their abilities to acquire and use customer information through trust building activities; 2. it is of critical importance that vendors understand and evaluate the different values consumers may place in enjoying various types of personalization.