Communications of the ACM
Net gain: expanding markets through virtual communities
Net gain: expanding markets through virtual communities
Net worth: shaping markets when customers make the rules
Net worth: shaping markets when customers make the rules
Building consumer trust online
Communications of the ACM
Virtual communities and social capital
Social Science Computer Review - Special issue on ISTAS '97: computers and society at a time of sweeping change
Communications of the ACM
E-commerce and the information market
Communications of the ACM
E-privacy in 2nd generation E-commerce: privacy preferences versus actual behavior
Proceedings of the 3rd ACM conference on Electronic Commerce
Privacy in electronic commerce and the economics of immediate gratification
EC '04 Proceedings of the 5th ACM conference on Electronic commerce
Privacy and Rationality in Individual Decision Making
IEEE Security and Privacy
Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
Information Technology and Management
Implementing Privacy Negotiation Techniques in E-Commerce
CEC '05 Proceedings of the Seventh IEEE International Conference on E-Commerce Technology
Contextual e-Negotiation for the Handling of Private Data in e-Commerce on a Semantic Web
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 03
Electronic Markets for Private Information: Economic and Security Considerations
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Analysis of Trust in the E-Commerce Adoption
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Modeling and Measuring Privacy Risks in QoS Web Services
CEC-EEE '06 Proceedings of the The 8th IEEE International Conference on E-Commerce Technology and The 3rd IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services
A study on the value of location privacy
Proceedings of the 5th ACM workshop on Privacy in electronic society
Online information disclosure: Motivators and measurements
ACM Transactions on Internet Technology (TOIT)
International Journal of Web Based Communities
Journal of Management Information Systems
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Virtual communities in online networks have created unprecedented opportunities for consumer cooperation, which, naturally, impacts business functions significantly. While virtual communities are now formed for almost every field of life that one could imagine, they still lack a business model by which consumers can make the most of their private data and presumed privacy rights. This paper proposes a business privacy model for virtual communities based on allowing consumers to capitalise on the value of their personal information and get something of value in return. The proposed business model employs a privacy risk quantification mechanism, a game theoretic negotiation protocol and a risk-based premium to determine the consumers' payoff.