VCR: Virtual community recommender using the technology acceptance model and the user's needs type
Expert Systems with Applications: An International Journal
Modeling trust in e-commerce: an approach based on user requirements
Proceedings of the ninth international conference on Electronic commerce
Cyworld is my world: Korean adult experiences in an online community for learning
International Journal of Web Based Communities
A business privacy model for virtual communities
International Journal of Web Based Communities
Virtual item purchase behavior in virtual worlds: an exploratory investigation
Electronic Commerce Research
Global Analysis of Security and Trust Perceptions in Web Design for E-Commerce
International Journal of Information Security and Privacy
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Understanding user acceptance of the Internet, especially the usage intention of virtual communities, is important in explaining the fact that virtual communities have been growing at an exponential rate in recent years. This paper studies the trust of virtual communities to better understand and manage the activities of E-commerce. A theoretical model proposed in this paper is to clarify the factors as they are related to the Technology Acceptance Model. In particular the relationship between trust and Intentions is hypothesized. Using the Technology Acceptance Model, this research showed that the importance of trust in virtual communities. According to the research, different ways of stimulating the members are necessary in order to facilitate participation in activities of virtual communities. The effect of trust in members on intention to use is stronger than that of trust in service providers. The intention to purchase is more sensitive to trust in service providers than trust in members.