Building consumer trust online
Communications of the ACM
Consumer trust in an Internet store
Information Technology and Management
Interpreting Dimensions of Consumer Trust in E-Commerce
Information Technology and Management
Developing Electronic Trust Policies Using a Risk Management Model
Proceedings of the International Exhibition and Congress on Secure Networking - CQRE (Secure) '99
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Trust in Electronic Environments
HICSS '03 Proceedings of the 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track 9 - Volume 9
Do consumers understand the role of privacy seals in e-commerce?
Communications of the ACM - The disappearing computer
Analysis of Trust in the E-Commerce Adoption
HICSS '06 Proceedings of the 39th Annual Hawaii International Conference on System Sciences - Volume 06
Electronic commerce: structures and issues
International Journal of Electronic Commerce - Special section: Diversity in electronic commerce research
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
Information Systems Research
A survey of trust in internet applications
IEEE Communications Surveys & Tutorials
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Security and trust play a critical role in e-commerce transactions. Web sites project the trustworthiness of the business. In this regard, web design should take into account the user perceptions concerning security and trust in facilitating e-commerce. In this study, the authors focused on these two key aspects. Successful interaction with an e-commerce site depends on attracting and maintaining user's trust of the web business. To assess the security and trust perception, the authors designed and surveyed more than 1000 college students, a major group supporting e-commerce. The authors developed three hypotheses concerning e-commerce web site design with respect to trust, security, and privacy. In this paper, the authors identify important user expectations with regard to web site design and test the hypotheses. As E-commerce is global, this analysis includes results from other countries besides the U.S.