Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
BT Technology Journal
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Information Systems Research
Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
Information Technology and Management
Information revelation and privacy in online social networks
Proceedings of the 2005 ACM workshop on Privacy in the electronic society
Internet users' perceptions of 'privacy concerns' and 'privacy actions'
International Journal of Human-Computer Studies
Computing in social networks with relationship algebra
Journal of Network and Computer Applications
Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services
Journal of Management Information Systems
Imagined communities: awareness, information sharing, and privacy on the facebook
PET'06 Proceedings of the 6th international conference on Privacy Enhancing Technologies
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The self-disclosure of personal information by users on social network sites (SNSs) play a vital role in the self-sustainability of online social networking service provider platforms. However, people's levels of privacy concern increases as a direct result of unauthorized procurement and exploitation of personal information from the use of social networks which in turn discourages users from disclosing their information or encourages users to submit fake information online. After a review of the Theory of Planned Behavior (TPB) and the privacy calculus model, an integrated model is proposed to explain privacy disclosure behaviors on social network sites. Thus, the aim of this paper is to find the key factors affecting users' self-disclosure of personal information. Using privacy calculus, the perceived benefit was combined into the Theory of Planned Behavior, and after some modifications, an integrated model was prescribed specifically for the context of social network sites. The constructs of information sensitivity and perceived benefit were redefined after reviewing the literature. Through a study on the constructs of privacy concern and self-disclosure, this article aims at reducing the levels of privacy concern, while sustaining online transactions and further stimulating the development of social network sites.