Net worth: shaping markets when customers make the rules
Net worth: shaping markets when customers make the rules
Unpacking "privacy" for a networked world
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Towards a classification framework for mobile location services
Mobile commerce
An Empirical Examination of the Concern for Information Privacy Instrument
Information Systems Research
Why Information Security is Hard-An Economic Perspective
ACSAC '01 Proceedings of the 17th Annual Computer Security Applications Conference
Evolution of mobile location-based services
Communications of the ACM - Mobile computing opportunities and challenges
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Information Systems Research
Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma
Information Technology and Management
Dynamic privacy management: a plug-in service for the middleware in pervasive computing
Proceedings of the 7th international conference on Human computer interaction with mobile devices & services
Complete Guide to Security and Privacy Metrics
Complete Guide to Security and Privacy Metrics
An Extended Privacy Calculus Model for E-Commerce Transactions
Information Systems Research
SmokeScreen: flexible privacy controls for presence-sharing
Proceedings of the 5th international conference on Mobile systems, applications and services
SybilLimit: A Near-Optimal Social Network Defense against Sybil Attacks
SP '08 Proceedings of the 2008 IEEE Symposium on Security and Privacy
Designing viable business models for context-aware mobile services
Telematics and Informatics
Free: The Future of a Radical Price
Free: The Future of a Radical Price
On non-cooperative location privacy: a game-theoretic analysis
Proceedings of the 16th ACM conference on Computer and communications security
Design and natural science research on information technology
Decision Support Systems
Trade area analysis using user generated mobile location data
Proceedings of the 22nd international conference on World Wide Web
Mapping the tourism mobile applications: what, how and where
Proceedings of the 6th Balkan Conference in Informatics
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This paper presents a theoretical model to analyze the privacy issues involved in business models for location-based mobile services. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving the net payoff to users of mobile businesses. We found that (1) the personal data disclosed by users has a negative effect on user payoff; (2) the amount of personalization available has a direct and positive effect, as well as a moderating effect, on user payoff; and (3) the amount of control over a user's personal data has a direct and positive effect, as well as a moderating effect, on user payoff. The results suggest that privacy protection could be the main value proposition in the B2C mobile market. From our theoretical model, we derive a set of guidelines to design a privacy-friendly business model pattern for thirdparty services. We discuss four examples to show how the mobile platform can play a key role in the implementation of these new business models.