Information Systems Research
The Role of Multimedia in Changing First Impression Bias
Information Systems Research
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
The effectiveness of targeted mobile advertising in selling mobile services: an empirical study
International Journal of Mobile Communications
Conceptualising fun in mobile commerce environments
International Journal of Mobile Communications
Analyzing content-level properties of the web adversphere
Proceedings of the 19th international conference on World wide web
Explaining mobile community user participation from a social capital perspective
International Journal of Mobile Communications
An integrated model of mobile internet services usage and continuance
International Journal of Mobile Communications
Content relevance and delivery time of SMS advertising
International Journal of Mobile Communications
A green positioning algorithm for Campus Guidance System
International Journal of Mobile Communications
On the use of virtual environments for the evaluation of location-based applications
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Seven factors for designing successful mHealth projects
XRDS: Crossroads, The ACM Magazine for Students - ICT for Development: Bettering our world through technology
Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy
International Journal of E-Business Research
An empirical examination of user adoption of location-based services
Electronic Commerce Research
Automatic Language Translation: An Enhancement to the Mobile Messaging Services
International Journal of Technology and Human Interaction
Examining continuous usage of location-based services from the perspective of perceived justice
Information Systems Frontiers
Expert Systems with Applications: An International Journal
Quantify sales impact of location-based advertising
International Journal of Mobile Communications
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The emergence of mobile communication and positioning technologies has presented advertisers and marketers with a radically innovative advertising channel: Location-Based Advertising (LBA). Despite the growing attention given to LBA, little is understood about the differential effects of text and multimedia advertising formats on the mobile consumer perceptions and behaviours. This exploratory study empirically examines the effects of multimedia advertisements vis-a-vis text-based advertisements on consumer perceptions and behaviours in a simulated LBA environment. A structural model was formulated to test their effects on consumer perceptions of entertainment, informativeness and irritation. Results show that multimedia LBA messages lead to more favourable attitude, increase the intention to use the LBA application, and have significant impact on purchase intention. Furthermore, this study indicates the role of multimedia as a double-edged sword: on the one hand, it suggests that multimedia impose a higher level of irritation; on the other hand, it suggests that multimedia enhance the informativeness and entertainment value of LBA. Implications for theory and practice are discussed.