Continued usage of technology versus situational factors: An empirical analysis

Authors:
Vincent Cho;T. C. E. Cheng;Humphry Hung
Affiliations:
Department of Management and Marketing, The Hong Kong Polytechnic University, Hong Kong;Department of Logistics and Maritime Studies, The Hong Kong Polytechnic University, Hong Kong;Department of Management and Marketing, The Hong Kong Polytechnic University, Hong Kong
Venue:
Journal of Engineering and Technology Management
Year:
2009

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Abstract

Mainstream technology management literature suggests that research on continued usage of technology is largely based on two perspectives, namely (i) a forward-looking perspective that underpins the technology acceptance model (TAM), and (ii) a retrospective perspective that is based on the expectation disconfirmation theory (EDT). We propose an extended framework to re-examine continued usage of technology by combining these two perspectives and incorporating individual, social and environmental factors as additional variables. Our study, in the context of users' continued usage of e-learning tools, reveals that in addition to user satisfaction and perceived usefulness, self-efficacy, system service support and social pressure are significant factors that affect continued usage of technology. Our findings enrich the theoretical framework of continued usage of technology, and provide e-learning developers with managerial insights on how to entice learners to continue using their e-learning tools.