Taking steps: the influence of a walking technique on presence in virtual reality
ACM Transactions on Computer-Human Interaction (TOCHI) - Special issue on virtual reality software and technology
The invisible computer
Measurement of presence and its consequences in virtual environments
International Journal of Human-Computer Studies
Consumer trust in an Internet store
Information Technology and Management
Testing Media Richness Theory in the New Media: the Effects of Cues, Feedback, and Task Equivocality
Information Systems Research
Web Site Usability, Design, and Performance Metrics
Information Systems Research
The Dichotomy of Presence Elements: The Where and What
VR '03 Proceedings of the IEEE Virtual Reality 2003
Rethinking Media Richness: Towards a Theory of Media Synchronicity
HICSS '99 Proceedings of the Thirty-Second Annual Hawaii International Conference on System Sciences-Volume 1 - Volume 1
The Experience of Presence: Factor Analytic Insights
Presence: Teleoperators and Virtual Environments
Journal of Management Information Systems
A critical look at partial least squares modeling
MIS Quarterly
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Research and practice underscore the importance of online web-based virtual reality applications that mimic product interactions in the physical world and its consequence of end-user decision making. This study examines a model that traces how certain characteristics of online virtual reality applications increase virtual experience, subsequently contributing to online purchase intentions. Virtual reality applications are demarcated by their ability to empower consumers with control and their ability to richly render content. Findings from the empirical study reveal the growing importance of demand-centric virtual reality application design where manipulation and control is more important than the richness of the content. It is seen that online virtual reality applications that offer a perceived level of manipulation and control elevate consumer experience more than just the rendering and delivery of rich condition, subsequently aiding consumer purchase intentions. The study offers new insights into how virtual reality applications should be designed and deployed to guide consumer decision making in an online environment.