Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Understanding consumer trust in Internet shopping: A multidisciplinary approach
Journal of the American Society for Information Science and Technology
International Journal of Electronic Commerce
Do online reviews affect product sales? The role of reviewer characteristics and temporal effects
Information Technology and Management
Social Recommendations within the Multimedia Sharing Systems
WSKS '08 Proceedings of the 1st world summit on The Knowledge Society: Emerging Technologies and Information Systems for the Knowledge Society
WSKS '08 Proceedings of the 1st world summit on The Knowledge Society: Emerging Technologies and Information Systems for the Knowledge Society
Trust and TAM in online shopping: an integrated model
MIS Quarterly
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Decision Support Systems
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Despite the extensive use of online reputational mechanism such as products reviews forum to promote trust and purchase decisions, there has been little empirical evidence to support the notion that positive word-of-mouth (eWOM) plays a role in impacting trust and purchase intentions. Using the belief-attitude-intention framework as a foundation, we suggest that positive eWOM reinforces consumers' original belief and attitude towards vendors in the aspect of trust. Through a laboratory experiment, we investigate the moderating effect of positive eWOM on the relationships among consumers' belief (i.e. cognitive trust - competence & integrity), attitude (i.e. emotional trust), and behavioral intention to shop online. Results show that positive eWOM strengthens the relationship between consumers' emotional trust and their intention to shop online, as well as the relationship between consumers' perceived integrity and attitude. Implications for the current investigation and future research directions are provided.