Solutions-driven marketing

  • Authors:
  • Richard T. Grenci;Peter A. Todd

  • Affiliations:
  • Boler School of Business at John Carroll University in Ohio;McIntire School of Commerce at the University of Virginia

  • Venue:
  • Communications of the ACM - Robots: intelligence, versatility, adaptivity
  • Year:
  • 2002

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Abstract

Navigating the maze of options and providing a link between product customization and e-commerce.