The effects of perceived risk and technology type on users' acceptance of technologies

Authors:
Il Im;Yongbeom Kim;Hyo-Joo Han
Affiliations:
School of Business, Yonsei University, Seoul, Republic of Korea;Silberman College of Business, Fairleigh Dickinson University, Madison, NJ 07940, USA;Department of IS, College of IT, Georgia Southern University, Statesboro, GA 30460, USA
Venue:
Information and Management
Year:
2008

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Abstract

Previous studies on technology adoption disagree regarding the relative magnitude of the effects of perceived usefulness and perceived ease of use. However these studies did not consider moderating variables. We investigated four potential moderating variables - perceived risk, technology type, user experience, and gender - in users' technology adoption. Their moderating effects were tested in an empirical study of 161 subjects. Results showed that perceived risk, technology type, and gender were significant moderating variables. However the effects of user experience were marginal after the variance of errors was removed.