The effects of perceived risk and technology type on users' acceptance of technologies
Information and Management
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Technology-enhanced learning is increasingly used in international and multicultural contexts. However, little attention has been paid to learners' attitudes towards technology within different ethnical and professional cultures. This study attempts to integrate cultural dimensions (sensu Hofstede, [1]) into an established technology acceptance model (i.e. the Unified Theory of Acceptance and Use of Technology, UTAUT, [2]). Building on a relatively large sample (N = 2834) of educational technology users from Germany and Romania, we examine the differences of culture and technology acceptance between sample subgroups. The collected data reveals cultural differences both between countries and between professions. These differences are associated with different acceptance profiles. The theoretical significance of our contribution lies in the first steps towards integrating Hofstede's model of cultural dimensions into the UTAUT. For educational practice, it suggests a starting point of dealing with cultural differences in the context of technology-enhanced learning.