Building consumer trust online
Communications of the ACM
Consumer trust in an Internet store
Information Technology and Management
Interpreting Dimensions of Consumer Trust in E-Commerce
Information Technology and Management
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Electronic Intermediaries: Trust Building and Market Differentiation
HICSS '99 Proceedings of the Thirty-second Annual Hawaii International Conference on System Sciences-Volume 5 - Volume 5
On-line trust: concepts, evolving themes, a model
International Journal of Human-Computer Studies - Special issue: Trust and technology
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Understanding online purchase intentions: contributions from technology and trust perspectives
European Journal of Information Systems
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
International Journal of Electronic Commerce
The role of trust in e-commerce relational exchange: A unified model
Information and Management
The Effect of Trust and Perceived Risk on Consumers' Online Purchase Intention
CSE '09 Proceedings of the 2009 International Conference on Computational Science and Engineering - Volume 04
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Information and Management
Developing a framework to analyse the roles and relationships of online intermediaries
International Journal of Information Management: The Journal for Information Professionals
International Journal of Information Management: The Journal for Information Professionals
What makes bloggers share knowledge? An investigation on the role of trust
International Journal of Information Management: The Journal for Information Professionals
Dynamic Pricing Strategies Between Online and Off-Line Retailers Based on Switching Costs
Journal of Electronic Commerce in Organizations
Testing alternative models of individuals' social media involvement and satisfaction
Computers in Human Behavior
International Journal of Information Management: The Journal for Information Professionals
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The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consumers' trust in one component of the e-marketplace merchant may not only affect their trust in the other, but also influence the way consumers make online purchases. This paper explores the impact of trust on consumer behavior in e-marketplaces. An empirical study has been conducted to accomplish our research objectives, using a questionnaire survey of 222 active e-marketplace shoppers in Korea. The results reveal that consumer trust in an intermediary has a strong influence upon both attitudinal loyalty and purchase intentions, although consumer trust in the community of sellers has no significant effect on the two constructs representing consumer behavior. In addition, it was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace. This paper offers some implications from the findings of the research.