Electronic Commerce Customer Relationship Management: A Research Agenda
Information Technology and Management
Information Technology and Management
Evaluation of website trustworthiness from customer perspective, a framework
ICEC '04 Proceedings of the 6th international conference on Electronic commerce
An emerging vision of internet-enabled supply-chain electronic commerce
International Journal of Electronic Commerce - Special issue: Electronic intermediaries and networks in business-to-business electronic commerce
Trust transference in brick and click retailers: An investigation of the before-online-visit phase
Information and Management
Electronic Commerce Customer Relationship Management: An Assessment of Research
International Journal of Electronic Commerce
International Journal of Information Management: The Journal for Information Professionals
| Hi-index | 0.00 |
As electronic commerce becomes increasingly popular, new intermediaries are emerging and transforming marketing and distribution channels. Intermediaries in electronic marketplaces provide the IT and business infrastructure to facilitate the completion of commercial transaction over interorganizational computer networks. If electronic intermediary services are introduced to wholesale markets where qualities vary, the provision of IT alone cannot create reliable electronic marketplaces for traders who have no pre-established relationships. To build trust among market participants, electronic intermediaries should establish policies and processes that regulate responsibilities and duties of market participants and legitimate transactions. Institutional policies and processes reduce risks and help establish trust among market participants. This paper provides empirical evidence that trust building processes by electronic intermediaries can lead to concentration of electronic transactions on high quality products, thus differentiating electronic and traditional markets.