Organisational influences on e-commerce adoption in a developing country context using UTAUT

  • Authors:

  • Faith-Michael E. Uzoka

  • Affiliations:

  • Information Systems Group, Department of Accounting and Finance, University of Botswana, PB 022, Gaborone, Botswana

  • Venue:
  • International Journal of Business Information Systems
  • Year:
  • 2008

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Abstract

E-commerce has emerged as a whole business strategy, offering a range of services and opportunities that seem to change traditional business models. A number of studies have applied the technology innovation models to the adoption of e-commerce. This study adopts the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate organisational influences on the adoption of e-commerce in a developing country with xenophobic tendencies. The results indicate that gender impacts negatively on the adoption of e-commerce, while organisation size, management support, communications and information availability contribute positively to the adoption of e-commerce. This study is a furtherance of a previous one that identified organisational factor as playing a key role in e-commerce adoption. It provides more insights into the adoption of foreign technology in a xenophobic developing country.