Adoption of business intelligence systems in Indian fashion retail

Authors:
Saji K. Mathew
Affiliations:
Department of Management Studies, Indian Institute of Technology Madras, Chennai, TN 600 036, India
Venue:
International Journal of Business Information Systems
Year:
2012

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Abstract

Using a classical framework in innovation adoption, this study focussed on BI systems adoption in two Indian retail organisations belonging to two different segments. One case site belonged to a small scale fashion retail which was owned by a single individual with two outlets. The owner made most major decisions usually based on intuition. The use of software was usually limited to spreadsheets. The other type involved a retailer who had numerous outlets all over India. With a professional management and major investments in centralised information technology infrastructure and applications, business decisions were sometimes supported by business intelligence software developed solely for the purpose of assessing sales and managing stocks scientifically. However BI systems were not yet strategically deployed as an engine for competition.