Consumer trust in an Internet store
Information Technology and Management
Key dimensions of business-to-consumer web sites
Information and Management
Developing and validating an instrument for measuring user-perceived web quality
Information and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
An empirical study on predicting user acceptance of e-shopping on the Web
Information and Management
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Literature derived reference models for the adoption of online shopping
Information and Management
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
Trust transference in brick and click retailers: An investigation of the before-online-visit phase
Information and Management
Journal of Management Information Systems
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Journal of Management Information Systems
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
Consumer Behavior in Web-Based Commerce: An Empirical Study
International Journal of Electronic Commerce
Consumer Bidding Behavior on Internet Auction Sites
International Journal of Electronic Commerce
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Individual Trust in Online Firms: Scale Development and Initial Test
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Computers in Human Behavior
Electronic Commerce Research
Can avatar and self-referencing really increase the effects of online 2-D and 3-D advertising?
Computers in Human Behavior
Utilitarian and hedonic perceptions of short message service mobile marketing
International Journal of Mobile Communications
| Hi-index | 0.00 |
The principal objective of this study was to investigate the mediating and moderating effects of product involvement and trust toward websites in relation to the effects of the attributes of web advertisements on customers' purchase intentions. We collected data consisting of a total of 264 responses from individuals with previous experience with purchasing products from online shopping mall sites, and utilized the PLS (partial least squares) method to analyze the collected data. Our findings demonstrated that consumers with greater product involvement tended to shop in shopping malls, where they could obtain more information on products, and that consumers with low product involvement tended to be more willing to consider entertainment. Additionally, consumers with higher levels of trust toward websites tended to be influenced by perceived entertainment and thus stay longer at shopping sites; conversely, consumers with low levels of trust toward websites tended to be more willing to consider perceived informativeness as minimizing environmental uncertainty. On the basis of our results, online shopping malls must stress the intrinsic attributes of products to attract highly-involved consumers and must present a benevolent corporate image for consumers concerned with better service. Our results also demonstrated that, for less-involved consumers who wish to search for products to present, it may be appropriate to mix entertainment components with product information, and also to implement creative web interface designs for more effective browsing.