An investigation of email processing from a risky decision making perspective

Authors:
Rui Chen;Jingguo Wang;Tejaswini Herath;H. Raghav Rao
Affiliations:
Ball State University, United States;University of Texas at Arlington, United States;Brock University, Canada;State University of New York at Buffalo, United States and Sogang University, Republic of Korea
Venue:
Decision Support Systems
Year:
2011

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Abstract

The prevalence of cyber crimes has threatened the business model enabled by email. Users have to evaluate email related risks before forming their attitude and read intention toward commercial emails. Drawing on a seminal theoretical framework in risky decision making, we propose a research model that incorporates computer risk taking propensity and email risk perception as influential in cultivating commercial email attitude and read intention. The research model is empirically validated using survey data and the results provide significant support. This study contributes to the literature on email use by exploring the process of risky decision making and influence sources.