WebQual: An Instrument for Consumer Evaluation of Web Sites
International Journal of Electronic Commerce
International Journal of Electronic Commerce
The impact of price decreases on telephone and cell phone diffusion
Information and Management
Information and Management
Extending the TAM for a t-commerce
Information and Management
Acceptance of electronic tax filing: A study of taxpayer intentions
Information and Management
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Journal of Electronic Commerce in Organizations
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Although offering bundled services promises firms potential synergies in supply and increased revenues, the realized benefits of such a strategy are highly contingent on consumer acceptance of the bundles. Borrowing from TAM, Information Integration Theory, and the customer value concept, we developed a comprehensive model for consumer acceptance of service bundles, which is divided into four general construct types: service characteristics, usefulness/ease of use, attitude, and behavioral intention. Twelve hypotheses were derived and empirically tested in the context of broadband triple play, the bundled offering of broadband Internet access, Internet telephony, and Internet TV. Based on questionnaire responses from 214 study participants and using PLS for analysis, we found overall support for our research model. We concluded by discussing the academic and managerial value of our research, both in terms of advanced knowledge of service bundle acceptance and the adoption of triple play.