Electronic data interchange: characteristics of users and nonusers
Information and Management
Adoption intention in GSS: relative importance of beliefs
ACM SIGMIS Database - Special double issue: diffusion of technological innovation
Structural Equation Modeling with EQS and EQS-Windows: Basic Concepts, Applications, and Programming
Structural Equation Modeling with EQS and EQS-Windows: Basic Concepts, Applications, and Programming
Consumer trust in an Internet store
Information Technology and Management
Information and Management
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Predicting e-services adoption: a perceived risk facets perspective
International Journal of Human-Computer Studies - Special issue on HCI and MIS
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
A model of electronic commerce adoption by small voluntary organizations
European Journal of Information Systems
International Journal of Human-Computer Studies
Modeling Consumer Adoption of the Internet As a Shopping Medium: An Integrated Perspective
Modeling Consumer Adoption of the Internet As a Shopping Medium: An Integrated Perspective
Information Systems Research
An Extended Privacy Calculus Model for E-Commerce Transactions
Information Systems Research
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
On-line Shopping Behavior: Cross-Country Empirical Research
International Journal of Electronic Commerce
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
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This study develops a theoretical model, based on the theory of reasoned action and the concept of behavioral calculus, for understanding on-line advertiser behavior. Structural equation modeling and survey data are used to test hypotheses on how beliefs about on-line pay-per-click advertising shape the attitudes and subjective norms that lead advertisers to advertise on-line. The roles of trust, third-party tools, and support from search engine providers are explored. The study confirms that attitudes and subjective norms significantly influence intention to advertise on-line using the pay-per-click model, but trust in search engine providers and third-party monitoring and filtering tools are also found to have central roles. Trust can significantly increase the perceived benefits, in addition to its direct positive impact on attitude and subjective norms. The perceived effectiveness of third-party tools has a positive impact on attitude and trust, and thus on intention to advertise on-line.