A model of electronic commerce adoption by small voluntary organizations

Authors:
Nancy MacKay;Michael Parent;Andrew Gemino
Affiliations:
Faculty of Business Administration, Simon Fraser University, 8888 University Drive, Burnaby, BC, Canada V5A 1S6;Faculty of Business Administration, Simon Fraser University, Burnaby, BC, Canada;Faculty of Business Administration, Simon Fraser University, Burnaby, BC, Canada
Venue:
European Journal of Information Systems
Year:
2004

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Abstract

The study discussed in this paper uses case studies of six small voluntary organizations to determine the primary factors that influence electronic commerce (EC) adoption. The findings indicate that perceived benefits, including efficiency, information sharing, marketing and increased donations have a strong influence on EC adoption. The results also indicate that organizational readiness, including ability to attract volunteers and/or in-kind donations, ability to raise funds, and strategic readiness had a positive influence on EC adoption. Consistent with prior research on EC adoption in the commercial sector, strong support was found for the influence of perceived pressure, including pressure from both internal and external stakeholders. The study also concluded that perceived social risks associated with the loss of human contact and the perception of dollars being diverted from client programs to finance the EC investment had a strong influence on EC adoption. Implications for EC adoption and future research on EC adoption in the voluntary sector are discussed.