Competitor and vendor influence on the adoption of innovative applications in electronic commerce
Information and Management
Opportunities to enhance a commercial website
Information and Management
Alignment Between Business and IS Strategies: A Study of Prospectors, Analyzers, and Defenders
Information Systems Research
Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability
Information Systems Research
A model of electronic commerce adoption by small voluntary organizations
European Journal of Information Systems
Electronic commerce adoption: an empirical study of small and medium US businesses
Information and Management
Designing Web Sites for Customer Loyalty Across Business Domains: A Multilevel Analysis
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Management Information Systems
Future IS research in net-enabled organizations
ACM SIGMIS Database
Information Resources Management Journal
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Websites as an IT artifact have been utilized by companies for over a decade. The structure of websites may show isomorphic patterns, explainable by the conformity of firms to institutional pressures. However, there is insufficient evidence in prior literature to confirm the existence of such patterns. Following institutional theory, we examined website structures of firms. We selected industry sectors and firm reputation levels as institutional forms. Based on a sample of 28 Fortune 500 firms, we conducted content analysis using a descriptive taxonomy provided by Piccoli et al. (2004). The results revealed 1) that websites of firms are isomorphic within an industry sector, but polymorphic across industry sectors, and 2) websites of firms do not differ across reputation levels. These results are discussed in depth, and managerial implications are suggested.