Electronic data interchange: characteristics of users and nonusers
Information and Management
Issues and opinion on structural equation modeling
MIS Quarterly
Predicting e-services adoption: a perceived risk facets perspective
International Journal of Human-Computer Studies - Special issue on HCI and MIS
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
A model of electronic commerce adoption by small voluntary organizations
European Journal of Information Systems
Strategic benefits to SMEs from third party web services: An action research analysis
The Journal of Strategic Information Systems
International Journal of Human-Computer Studies
INFORMS Journal on Computing
An examination of the trade-off between internal and external IT capabilities
The Journal of Strategic Information Systems
An Extended Privacy Calculus Model for E-Commerce Transactions
Information Systems Research
Optimal Search Engine Marketing Strategy
International Journal of Electronic Commerce
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Does domain knowledge matter: Mapping users' expertise to their information interactions
Journal of the American Society for Information Science and Technology
An empirical analysis of sponsored search performance in search engine advertising
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Advertising keyword suggestion based on concept hierarchy
WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining
Using the wisdom of the crowds for keyword generation
Proceedings of the 17th international conference on World Wide Web
Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model
International Journal of Electronic Commerce
Data quality assessment in context: A cognitive perspective
Decision Support Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
Drivers of Organizational Participation in XML-based Industry Standardization Efforts
International Journal of Enterprise Information Systems
Factors that Determine the Adoption of Cloud Computing: A Global Perspective
International Journal of Enterprise Information Systems
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The innovation of Search Engine Advertising SEA acts as a prominent source of revenue for search engine companies, as well as being a solution for businesses to promote their visibility on the Web. However, the underlying factors that contribute to businesses' decision to adopt SEA have not been well investigated. Building upon known behavioural theories Theory of Planned Behaviour, Technology Acceptance Model and Unified Theory of Acceptance and Use of Technology this paper conceptualizes and develops a context-specific model for understanding the factors that influence the decision of businesses to utilize SEA. The conceptual model of the paper proposes that this decision is influenced by four direct factors attitude toward SEA, subjective norms, perceived control over SEA, perceived benefits of SEA and ten indirect factors trust in search engines, perceived risk of SEA, ability to manage keywords and bids, ability to analyse and monitor outcomes, ability to detect click fraud, advertising expertise, using third party tools, using external experts, perceived complexity of SEA tool, commitment to SEA.The study also identifies future research directions.