The Components and Impact of Sponsored Search

  • Authors:

  • Bernard J. Jansen;Theresa B. Flaherty;Ricardo Baeza-Yates;Lee Hunter;Brendan Kitts;Jamie Murphy

  • Affiliations:

  • Pennsylvania State University;James Madison University;Yahoo!;Google;Microsoft;University of Western Australia

  • Venue:
  • Computer
  • Year:
  • 2009

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Abstract

Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.