Consumer reactions to potential intrusiveness and benefits of RFID

Authors:
Heather E. Sill;Sandra L. Fisher;Michael E. Wasserman
Affiliations:
Clarkson University School of Business, P.O. Box 5790, Potsdam, NY 13699 5790, USA.;Clarkson University School of Business, P.O. Box 5790, Potsdam, NY 13699 5790, USA.;Clarkson University School of Business, P.O. Box 5790, Potsdam, NY 13699 5790, USA
Venue:
International Journal of Information Technology and Management
Year:
2008

Citing 9
Cited 1

User acceptance of computer technology: a comparison of two theoretical models

Management Science
Building consumer trust online

Communications of the ACM
Building trust in the electronic market through an economic incentive mechanism

ICIS '99 Proceedings of the 20th international conference on Information Systems
Interpreting Dimensions of Consumer Trust in E-Commerce

Information Technology and Management
A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology

Information Systems Research
Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

International Journal of Electronic Commerce
The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce

International Journal of Electronic Commerce
An Empirical Investigation on End-Users' Acceptance of Enterprise Systems

Information Resources Management Journal

An RFID-based manufacture process control and supply chain management in the semiconductor industry

International Journal of Information Technology and Management

Quantified Score

Hi-index	0.00

Visualization

Abstract

The research conducted in this study examined the effect that information and personal traits have on potential consumers' intentions to purchase Radio Frequency Identification (RFID)-tagged products. An experiment was conducted involving 128 students at a small, private university. Participants in the study were provided with general information on RFID, as well as more specific information on the benefits and intrusiveness of the technology throughout the supply chain. Two personal characteristics, personal innovativeness and propensity to trust, were assessed. Intrusiveness and propensity to trust were found to be predictors of trust in RFID. Trust in RFID was, as hypothesised, a predictor of an individual's intention to purchase RFID-tagged products. The implications for firms planning to use RFID and future research opportunities are discussed.