Building trust in the electronic market through an economic incentive mechanism

  • Authors:
  • Sulin Ba;Andrew B. Whinston;Hang Zhang

  • Affiliations:
  • Marshall School of Business, University of Southern California;Center for Research in Electronic Commerce, University of Texas at Austin;Center for Research in Electronic Commerce, University of Texas at Austin

  • Venue:
  • ICIS '99 Proceedings of the 20th international conference on Information Systems
  • Year:
  • 1999

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Abstract