Promoting trust in B2B virtual organisations through business and technological infrastructures

Authors:
Ioannis Ignatiadis;Adomas Svirskas;Bob Roberts;Konstantinos Tarabanis
Affiliations:
Centre for Research and Technology Hellas, Informatics and Telematics Institute (CERTH-ITI), 1st Km Thermi-Panorama Road, Thermi-Thessaloniki, GR-57001, Greece.;Centre for Applied Research in Information Systems (CARIS), Kingston University, Faculty of Computing, Information Systems and Mathematics, Kingston upon Thames, Surrey KT1 2EE, UK.;Centre for Applied Research in Information Systems (CARIS), Kingston University, Faculty of Computing, Information Systems and Mathematics, Kingston upon Thames, Surrey KT1 2EE, UK.;Centre for Research and Technology Hellas, Informatics and Telematics Institute (CERTH-ITI), 1st Km Thermi-Panorama Road, Thermi-Thessaloniki, GR-57001, Greece
Venue:
International Journal of Networking and Virtual Organisations
Year:
2006

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Abstract

The purpose of this paper is to propose ways to increase the level of trust in online Business-to-Business (B2B) communities, through the use of business and technological schemes. From the business point of view, two mechanisms are proposed: (1) the use of Service Level Agreements, special forms of contracts popular in the provision of IT services industry, which can be introduced to cover all legal and non-legal requirements of online trading; and (2) the establishment of Support Centres, which can act as intermediaries between companies in case of dispute, and which can guarantee the trustworthiness of the companies involved in e-commerce. From the technological point of view, the use of a peer-to-peer approach in B2B e-commerce is discussed. From an empirical perspective, the work within the framework of the European Union co-funded research project 'LAURA' is presented.