Taking advantage of digital opportunities: a typology of digital entrepreneurship

  • Authors:

  • Clyde Eiríkur Hull;Yu-Ting Caisy Hung;Neil Hair;Victor Perotti;Richard DeMartino

  • Affiliations:

  • Department of Management, Marketing, and International Business, E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Dr., Rochester, New York 14623, USA.;Department of Information Systems, School of Computing, National University of Singapore, 3 Science Drive 2, Singapore 117543, Republic of Singapore.;Department of Management, Marketing, and International Business, E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Dr., Rochester, New York 14623, USA.;Department of Management Information Systems, and Decision Sciences, E. Philip Saunders College of Business, Rochester Institute of Technology, 107 Lomb Memorial Dr., Rochester, New York 14623, US ...;Department of Management, Marketing, and International Business, E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial Dr., Rochester, New York 14623, USA

  • Venue:
  • International Journal of Networking and Virtual Organisations
  • Year:
  • 2007

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Abstract

As more companies start doing digital business, the question ofhow starting a digital venture differs from starting a traditionalventure grows more important. We present a framework of digitalentrepreneurship that includes a typology of new digital ventures– mild, moderate, and extreme – the characteristics ofeach type of new digital venture and a discussion of how thosecharacteristics shape the success factors of each type of venture.Specific issues addressed include digital or virtual products andservices, digital or virtual workplaces, and the effects of relyingon Computer-Mediated Communication (CMC).