Communications of the ACM
Building trust in the electronic market through an economic incentive mechanism
ICIS '99 Proceedings of the 20th international conference on Information Systems
Communications of the ACM
Analyzing the economic efficiency of eBay-like online reputation reporting mechanisms
Proceedings of the 3rd ACM conference on Electronic Commerce
Electronic Store Design and Consumer Choice: An Empirical Study
HICSS '00 Proceedings of the 33rd Hawaii International Conference on System Sciences-Volume 6 - Volume 6
A Model of Consumer Choice of the Internet as an Information Source
International Journal of Electronic Commerce
A study on the impact of product images on user clicks for online shopping
Proceedings of the 20th international conference companion on World wide web
The impact of images on user clicks in product search
Proceedings of the Twelfth International Workshop on Multimedia Data Mining
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In online peer-to-peer commerce places where physical examination of the goods is infeasible, textual descriptions, images of the products, reputation of the participants, play key roles. Visual image is a powerful channel to convey crucial information towards e-shoppers and influence their choice. In this paper, we investigate a well-known online marketplace where over millions of products change hands and most are described with the help of one or more images. We present a systematic data mining and knowledge discovery approach that aims to quantitatively dissect the role of images in e-commerce in great detail. Our goal is two-fold. First, we aim to get a thorough understanding of impact of images across various dimensions: product categories, user segments, conversion rate. We present quantitative evaluation of the influence of images and show how to leverage different image aspects, such as quantity and quality, to effectively raise sale. Second, we study interaction of image data with other selling dimensions by jointly modeling them with user behavior data. Results suggest that "watch" behavior encodes complex signals combining both attention and hesitation from buyer, in which image still holds an important role when compared to other selling variables, especially for products for which appearance is important. We conclude on how these findings can benefit sellers in a high competitive online e-commerce market.