A study on the impact of product images on user clicks for online shopping

  • Authors:
  • Anjan Goswami;Naren Chittar;Chung H. Sung

  • Affiliations:
  • eBay Inc., San Jose, CA, USA;eBay Inc., San Jose, CA, USA;eBay Inc., San Jose, CA, USA

  • Venue:
  • Proceedings of the 20th international conference companion on World wide web
  • Year:
  • 2011

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Abstract

In this paper we study the importance of image based features on the click-through rate (CTR) in the context of a large scale product search engine. Typically product search engines use text based features in their ranking function. We present a novel idea of using image based features, common in the photography literature, in addition to text based features. We used a stochastic gradient boosting based regression model to learn relationships between features and CTR. Our results indicate statistically significant correlations between the image features and CTR. We also see improvements to NDCG and mean standard regression.