User Expectations and Rankings of Quality Factors in Different Web Site Domains
International Journal of Electronic Commerce
Electronic Commerce Customer Relationship Management: An Assessment of Research
International Journal of Electronic Commerce
Empirical analysis of consumer reaction to the virtual reality shopping mall
Computers in Human Behavior
Consumer selection of E-commerce websites in a B2C environment: a discrete decision choice model
IEEE Transactions on Systems, Man, and Cybernetics, Part A: Systems and Humans
The assessment of usability of electronic shopping: A heuristic evaluation
International Journal of Information Management: The Journal for Information Professionals
Is a picture really worth a thousand words?: - on the role of images in e-commerce
Proceedings of the 7th ACM international conference on Web search and data mining
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Web-based electronic stores have become more and more popular. However, there are not many guidelines, nor theories, showing what features of a store would work and why. This paper develops a set of functional guidelines for designing electronic stores and classifies them into three categories: motivational, hygiene, and media richness factors. An empirical study was conducted to evaluate the relative effect of these factors. The results show that the store design does have an effect on consumer purchase decision. A two-factor theory is plausible: hygiene factors are the major concern when consumers decide whether to shop electronically, while motivational factors play a key role when consumers choose among different electronic stores. Media richness factors are, in general, less important. The implication of the findings is that, for a web store to beat its electronic competitors, providing good transactional support is the key. If they would like to attract customers from traditional stores, special attentions must be paid to the hygiene factors.