Testing the technology acceptance model across cultures: a three country study
Information and Management
Transference as a means of building trust in World Wide Web sites
ICIS '99 Proceedings of the 20th international conference on Information Systems
The consideration of cultural differences in the design of information systems
Information and Management
An empirical investigation of socio-cultural factors of information sharing in China
Information and Management
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Information and Management
Exploring information technology adoption in the classroom: case of online learning technology
International Journal of Business Information Systems
Consumer's decision to shop online: The moderating role of positive informational social influence
Information and Management
Assessment of E-Commerce security using AHP and evidential reasoning
Expert Systems with Applications: An International Journal
Now that's news: substitution and culture in electronic newspaper adoption in Scandinavia
Proceedings of the 4th international conference on Intercultural Collaboration
Information and Management
Computers in Human Behavior
Journal of Global Information Management
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E-commerce is now international, and thus national culture can affect the behavior of customers. But e-commerce studies related to national culture are limited. Our study explored the effect of national culture on consumer acceptance of e-commerce in China. Our consumer e-commerce acceptance model considered the effect of culture on perceived usefulness, perceived ease of use, trust, and intention to use. We adopted Hofstede's cultural dimensions (power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation) as moderators. Our results showed that uncertainty avoidance and long-term orientation had moderate effects on the relationship between trust and intention to use and that masculinity also had a moderate effect on the relationship between perceived usefulness and intention to use and the relationship between perceived ease of use and intention to use. Contrary to expectations, power distance and individualism had no significant effect.