The impact of trust and relative advantage on internet voting diffusion

Authors:
Lemuria Carter;Ronald Campbell
Affiliations:
North Carolina A & T State University, School of Business and Economics;North Carolina A & T State University, School of Business and Economics
Venue:
Journal of Theoretical and Applied Electronic Commerce Research
Year:
2011

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Abstract

Internet voting is an emerging e-government phenomenon. In the United States, several state and local governments have experimented with Internet voting. This study presents a model of Internet voting adoption that integrates diffusion of innovation theory, institution-based trust and e-government utilization. To test the model a survey is administered to 372 citizens. The results of structural equation modeling indicate that relative advantage, Internet trust, and e-government information utilization have a significant impact on intention to use Internet voting. In addition to these direct effects, disposition to trust has a significant impact on Internet trust and accessibility has a significant impact on relative advantage. Not only are citizens interested in using the Internet to obtain government information, but also to cast their ballot. As a result, opportunities for Internet use in the political process are constantly emerging. Government agencies should take advantage of technological innovations to improve the accessibility of the electronic ballot, to communicate the advantages of this phenomenon and to engender trust among the citizenry.