Applied regression analysis and other multivariable methods
Applied regression analysis and other multivariable methods
Multivariate data analysis (4th ed.): with readings
Multivariate data analysis (4th ed.): with readings
Building consumer trust online
Communications of the ACM
What makes Web sites credible?: a report on a large quantitative study
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Cyberbranding: Brand Building in the Digital Economy
Cyberbranding: Brand Building in the Digital Economy
Electonic Marketing: Integrating Electronic Resources into the Marketing Process
Electonic Marketing: Integrating Electronic Resources into the Marketing Process
Private Rights, Public Wrongs: The Computer and Personal Privacy
Private Rights, Public Wrongs: The Computer and Personal Privacy
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
The impact of trust and relative advantage on internet voting diffusion
Journal of Theoretical and Applied Electronic Commerce Research
The impact of testimonials on purchase intentions in a mock e-commerce web site
Journal of Theoretical and Applied Electronic Commerce Research
Hi-index | 0.00 |
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust drivers, it was found that there is a need to conduct research on online brand trust. Accordingly our hypotheses is that word-of-mouth, online experience, security/privacy, perceived risk, brand reputation and quality information have significant influence on online brand trust. Our hypothesis is being tested in terms of mentioned variables, on online airline ticket buyers in Malaysia. Using survey methodology, data was collected from 289 online air ticket buyers through questionnaire; validity and reliability tests and causality analysis (multiple regression analysis) had been conducted. According to the findings of the study, security/privacy, word-of-mouth, online experience, quality information and brand reputation appear to have a significant and positive relationship with online brand trust. The results are compared with earlier findings and limitation and further research are discussed. This study provides insightful understanding of consumer's online brand trust.