Are dependable systems feasible?
Communications of the ACM
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Management Science
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Decision Support Systems - Special issue on user interfaces
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MIS Quarterly
International Journal of Human-Computer Studies
Testing the technology acceptance model across cultures: a three country study
Information and Management
Trust in e-commerce vendors: a two-stage model
ICIS '00 Proceedings of the twenty first international conference on Information systems
Enticing online consumers: an extended technology acceptance perspective
Information and Management
Internet diffusion in Chinese companies
Communications of the ACM - Transforming China
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International Journal of Electronic Commerce
International Journal of Electronic Commerce
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Journal of Management Information Systems
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Journal of Management Information Systems
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Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
USAB'11 Proceedings of the 7th conference on Workgroup Human-Computer Interaction and Usability Engineering of the Austrian Computer Society: information Quality in e-Health
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This paper is concerned with a modified Technology Acceptance Model (TAM) that includes subjective norm and technology trust as antecedents of adoption intention. Although much of previous research has included subjective norm as an adoption factor, the results obtained are not consistent. This study suggests that subjective norm is salient when adoption involves people living in collectivist societies. Trust in the ability of the technology is also important, particularly for people who are unfamiliar with new technologies. The proposed model was tested in the context of electronic ticketing for air travelers in China. Implications of the results in terms of both theory and practice are discussed.