Can the Media Richness of a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media Environments

Authors:
Muhammad Aljukhadar;Sylvain Senecal;Denis Ouellette
Affiliations:
RBC Financial Group;Desjardins General Insurance Group;Desjardins General Insurance Group
Venue:
International Journal of Electronic Commerce
Year:
2010

Citing 19
Cited 3

Reducing social context cues: electronic mail in organizational communication

Management Science
Perceptual user interfaces: perceptual bandwidth

Communications of the ACM
Consumer trust in an Internet store

Information Technology and Management
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology

Information Systems Research
Literature derived reference models for the adoption of online shopping

Information and Management
Research Note: The Influence of Recommendations and Consumer Reviews on Evaluations of Websites

Information Systems Research
Internet Privacy Concerns and Social Awareness as Determinants of Intention to Transact

International Journal of Electronic Commerce
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types

International Journal of Electronic Commerce
The Effect of Web Site Perceptions on Initial Trust in the Owner Company

International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping

International Journal of Electronic Commerce
Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

International Journal of Electronic Commerce
Self-Perception-Based Versus Transference-Based Trust Determinants in Computer-Mediated Transactions: A Cross-Cultural Comparison Study

Journal of Management Information Systems
Modeling Web Site Design Across Cultures: Relationships to Trust, Satisfaction, and E-Loyalty

Journal of Management Information Systems
Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders

Journal of Management Information Systems
Gaining Trust Through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor

Journal of Management Information Systems
A Research Agenda for Trust in Online Environments

Journal of Management Information Systems
The role played by perceived usability, satisfaction and consumer trust on website loyalty

Information and Management
Trust and TAM in online shopping: an integrated model

MIS Quarterly
Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior

MIS Quarterly

The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities

International Journal of Electronic Commerce
Theories in online information privacy research: A critical review and an integrated framework

Decision Support Systems
Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

International Journal of Electronic Commerce

Quantified Score

Hi-index	0.00

Visualization

Abstract

Trust in rich media environments is conceptualized as comprising both trust in the retailer and trust in the others represented virtually during on-line interaction. More specifically, the authors posit that media richness (manipulated by the modality of the privacy disclosure) affects the e-store social presence that drives retailer trust and behavioral intentions, and that in rich media environments, agent trust (trustworthiness of the virtually represented agent communicating the disclosure) (1) mediates the relation between social presence and retailer trust, and (2) shapes consumer judgments of retailer trustworthiness and purchase intentions. These hypotheses are supported by the results of an experiment with 423 consumers, which show that there is a hierarchical order for social influence in rich media environments that entices retailers to manage not only the media richness of their B2C messages but also the social actors communicating these messages at their e-stores.