Mobile TV - To Live or Die by Content
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Benefits and challenges of new mobile service development in R&D network
Personal and Ubiquitous Computing
Cooperation models for mobile television in Europe
Telematics and Informatics
Assessing the displacement effects of the Internet
Telematics and Informatics
Information and Management
Consumer adoption of mobile TV: Examining psychological flow and media content
Computers in Human Behavior
Content and context for mobile television: Integrating trial, expert and user findings
Telematics and Informatics
A comprehensive view on user studies: survey and open issues for mobile TV
Proceedings of the seventh european conference on European interactive television conference
A living lab research approach for mobile TV
Proceedings of the seventh european conference on European interactive television conference
Generating ideas for new mobile tv services: accepting and socializing mobile television
Proceedings of the 8th international interactive conference on Interactive TV&Video
Mobile Service Innovation and Business Models
Mobile Service Innovation and Business Models
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While Mobile TV has been proposed as a killer application for telecom operators, market success has so far been limited. While UMTS and DVB-H offered insufficient quality mobile TV services and/or lack of interesting content, WiFi and LTE based smartphone apps may finally deliver the promise. In this paper, we report on a field study that has been conducted on developing and testing a mobile TV app for smartphones. The application offers not only mobile TV content, but also the ability to scroll through broadcasts seamlessly and share fragments with social peers. We collected unique log data on usage of the mobile TV app by a group of stakeholders in the media sector. We found that mobile TV is mainly used for short viewing sessions (i.e. on average three minutes), but that there are also great differences between users. In a second study, we surveyed the potential interest of the broader public in mobile TV in general. We found that users are only willing to adopt mobile TV if they are convinced that it would replace their current use of digital or internet TV.