Odyssey: Pepsi to Apple, a journey of adventure, ideas, and the future
Odyssey: Pepsi to Apple, a journey of adventure, ideas, and the future
Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane
Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane
Globalization and Increasing Returns: Implications for the U.S. Computer Industry
Information Systems Research
Mobile Disruption: The Technologies and Applications That are Driving the Mobile Internet
Mobile Disruption: The Technologies and Applications That are Driving the Mobile Internet
Solving the startup problem in Western mobile Internet markets
Telecommunications Policy
Information and Management
Who captures value in a global innovation network?: the case of Apple's iPod
Communications of the ACM - Being Human in the Digital Age
The limits to IPR standardization policies as evidenced by strategic patenting in UMTS
Telecommunications Policy
Reconceptualizing and expanding the positive feedback network effects model: A case study
Journal of Engineering and Technology Management
Exploring the creation of systemic value for the customer in Advanced Multi-Play
Telecommunications Policy
An assessment of mobile OS-centric ecosystems
Journal of Theoretical and Applied Electronic Commerce Research
Catching up through the development of technology standard: The case of TD-SCDMA in China
Telecommunications Policy
Telecommunications Policy
Evaluation of learning outcomes using an educational iPhone game vs. traditional game
Computers & Education
From the wired to wireless generation? Investigating teens' Internet use through the mobile phone
Telecommunications Policy
Young mobile users: Radical and individual - Not
Telematics and Informatics
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Since the mid-1990s, the mobile phone industry has sought widespread adoption of mobile data services, envisioning a new ''mobile Internet'' with its own complex value network delivered through smartphone terminals. With its iPhone, Apple rapidly gained smartphone market share while spurring widespread adoption of mobile data services in the United States. Here it is argued that the success of the iPhone was based on Apple's conception of the mobile Internet as being another modality of the existing wired Internet, and its leveraging of existing systems competencies. It is demonstrated how a promise to deliver the ''real Internet'' was a core part of Apple's original strategy, and that iPhone users quickly showed an interest in web browsing disproportionate to any other mobile phone in the US or Europe. From this, implications for the development of the mobile Internet in other countries are identified, as well as for future value creation and capture in mobile phone value networks.