International Journal of Human-Computer Studies - Human-computer interaction research in the managemant information systems discipline
Factors influencing impulse buying during an online purchase
Electronic Commerce Research
The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively
Information Systems Research
Psychological reactance to online recommendation services
Information and Management
Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior
Information and Management
International Journal of Information Management: The Journal for Information Professionals
A meta-analysis of mobile commerce adoption and the moderating effect of culture
Computers in Human Behavior
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Our study on unplanned behavior theory examines the effect of the booth recommender system (BRS) service on exhibitions arising from either extrinsic or intrinsic motivation. Previous studies have ignored the importance of the unplanned behavioral effectiveness through a BRS service that joins extrinsic and intrinsic motivations to deliver unexpected outcomes at exhibitions. In this paper, we propose a model for the impact of BRS service in which the perception of usefulness and the threats to freedom of choice mediate the effect of both extrinsic and intrinsic motivation on unplanned booth visit behavior. We collected data from 101 exhibition visitors and analyzed the data using the partial least squares (PLS) method. Our findings indicate that intrinsic motivations (escape, event attractions) are significantly related to both the perceived usefulness of the BRS service and the threats to freedom of choice, while extrinsic motivation (information gain) were not significantly related to those characteristics. The perceived usefulness of the BRS service directly mediates the effect of escape and event attractions on unplanned booth visit behavior. The results and implications of these findings are further discussed in the paper.