Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance

Authors:
ThaeMin Lee;JongKun Jun
Affiliations:
Dongseo University;Hankuk University of Foreign Studies
Venue:
ICMB '05 Proceedings of the International Conference on Mobile Business
Year:
2005

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Abstract

We propose contextual perceived usefulness (CPU) as a new construct that reflects mobile commerce (MC)-specific features. By adding CPU to the technology acceptance model (TAM), this study extends the applicability of the TAM in MC context. The empirical results support the extended TAM in explaining consumersý behavioral intentions to use MC. The implications of this work to both researchers and practitioners are discussed.