IT as enabler of sustainable farming: An empirical analysis of farmers' adoption decision of precision agriculture technology

  • Authors:
  • Benoit A. Aubert;Andreas Schroeder;Jonathan Grimaudo

  • Affiliations:
  • HEC Montréal, 3000 Chemin Cote-Ste-Catherine, Montréal, Canada H3T 2A7;University of Buckingham, Hunter Street, Buckingham, MK18 1EG United Kingdom;Consultant, Accenture Canada, 630 Rene-Lévesque Blvd West Suite 1200, Montreal, Québec, Canada H3B 1S6

  • Venue:
  • Decision Support Systems
  • Year:
  • 2012

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Abstract

Precision agriculture (PA) describes a suite of IT based tools which allow farmers to electronically monitor soil and crop conditions and analyze treatment options. This study tests a model explaining the difficulties of PA technology adoption. The model draws on theories of technology acceptance and diffusion of innovation and is validated using survey data from farms in Canada. Findings highlight the importance of compatibility among PA technology components and the crucial role of farmers' expertise. The model provides the theoretical and empirical basis for developing policies and initiatives to support PA technology adoption.