Creating and Capturing Value Perspectives and Cases on Electronic Commerce

Authors:
Garth Saloner;A. Michael Spence
Affiliations:
-;-
Venue:
Creating and Capturing Value Perspectives and Cases on Electronic Commerce
Year:
2001

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Abstract

From the Publisher:This book on electronic commerce is divided into two parts: Perspectives provides an overview of these important issues in electronic commerce; Cases written under the supervision of Stanford faculty provide real world insight. Both parts contain a wealth of information about technologies, industries, firms, strategies, and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners.