An Empirical Study of Determinants of E-Commerce Adoption in SMEs in Vietnam: An Economy in Transition

Authors:
Minh Q. Huynh;Le Van Huy;Frantz Rowe;Duane Truex
Affiliations:
Southeastern Louisiana University, USA;Danang University of Economics, Vietnam;IEMN-IAE, University of Nantes and SKEMA Business School, France;J. Mack Robinson College of Business - Georgia State University, USA, and Mid Sweden University, Sweden
Venue:
Journal of Global Information Management
Year:
2012

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Abstract

Experts and business pundits forecasted drastic changes in Vietnam's fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization WTO in 2007. Over the past few years, as part of the Reform-called Doi moi-some Vietnamese enterprises have adopted e-commerce and already benefitted from it. In this research, the authors adapt the Technology-Organization-Environment TOE framework and test a model of e-commerce adoption including numerous internal and external factors identified in empirical studies. The final sample of 926 small and medium-sized enterprises in Vietnam includes both adopter and non-adopter firms. The policy implications of this study on promoting e-commerce adoption by SMEs in transition economies, such as Vietnam, are discussed.