Electronic markets and electronic hierarchies
Communications of the ACM
Being digital
Electronic commerce and the Internet
Communications of the ACM
Publishing models for Internet commerce
Communications of the ACM
Communications of the ACM
Putting the enterprise into the enterprise system
Harvard Business Review
Bundling Information Goods: Pricing, Profits, and Efficiency
Management Science
Entrepreneurial Resources, Organizational Choices, and Competitive Outcomes
Organization Science
Organizing Distribution Channels for Information Goods on the Internet
Management Science
Electronic commerce: structures and issues
International Journal of Electronic Commerce - Special section: Diversity in electronic commerce research
Network effects and the impact of free goods: an analysis of the web server market
International Journal of Electronic Commerce - Special issue: Electronic commerce and market transformation
A firm-level framework for planning electronic commerce information systems infrastructure
International Journal of Electronic Commerce
Critical failure factors that discourage the growth of electronic commerce
International Journal of Electronic Commerce
Journal of Global Information Management
Hi-index | 0.00 |
This paper investigates the relationship between strategic orientation, competition, and Internet-based electronic commerce. We propose that firms use the Internet to support their strategy, and in a manner that will help them compete in their environment. We use technology policy and entrepreneurial orientation as examples of strategic orientations, focusing on (a) the extent to which linkages exist between these orientations and conducting business activities over the Internet, and (b) whether these linkages vary as a function of the competitive intensity of the environment in which the firm operates. Analyses are based on a sample of 150 firms from the magazine publishing industry. Our results show that the more aggressive the technology policy and the stronger the entrepreneurial orientation, the more the firm uses the Internet to conduct business activities. More important, the competitive intensity of the business environment moderated these relationships: Technology policy and entrepreneurial orientation were associated with the use of Internet-based electronic commerce under high levels of competitive intensity, but significantly less so under low levels of competitive intensity.