A model for Web adoption

Authors:
Thompson S. H. Teo;Yujun Pian
Affiliations:
Department of Decision Sciences, School of Business, National University of Singapore, 1 Business Link, Singapore 117592, Singapore;Department of Decision Sciences, School of Business, National University of Singapore, 1 Business Link, Singapore 117592, Singapore
Venue:
Information and Management
Year:
2004

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Abstract

This paper introduces a model for Web adoption and examines the characteristics of different level Web sites in terms of their features. The results indicate that the extent of the features tends to increase when the Web adoption progresses from lower to higher level. Two broad Web site categories can be identified: informational and transactional Web sites. Proactive business strategy, firm size, and competitive advantage are found to be positively related to Web adoption level. Implications of these results are discussed.